I’m Tia.

​​

PRETTY ILL CO was born from my own mental health journey.

​

For as long as I can remember, I’ve struggled with my mental health. I’ve experienced the ups and downs, the uncertainty, the stigma, and the challenges that come with trying to navigate life while carrying invisible battles. There were times when I felt lost, misunderstood, and disconnected from the person I wanted to be.​ But through those experiences, I learned something important: mental illness does not define your worth.

​

PRETTY ILL was created to challenge the idea that mental health struggles make someone broken. I wanted to build a space that shows that healing, growth, and self-expression can exist alongside anxiety, depression, and other mental health challenges. We can be struggling and still be beautiful. We can be healing and still be strong.

​

My vision is to combine mental health awareness with creativity, self-care, and community. Through journals, planners, digital resources, lifestyle products, and honest conversations, I hope to help others feel seen, understood, and supported on their own journeys.

​

This brand is for anyone who has ever felt like they had to hide their struggles. It’s for the people learning to embrace every part of themselves—the messy, the healing, and the beautiful.

Because being “PRETTY ILL” isn’t about glorifying mental illness. It’s about recognizing that our challenges are part of our story, not the end of it.

​

Thank you for being here. I hope you find something that makes you feel a little more understood, a little more empowered, and a little less alone.

​